Google has just introduced a new type of search.  This is an instant search where google fills in the search.  The search is customized to each invidual user.  Each user will get different search results.  The question becomes how will the google instant search change the user experience.

Let us do a common search for homeopathic remedies.  This is what happens now.  As you are typing this long tail key word, different results show up as I type.  I typed home which show home depot and things not relevant to the search.  I keep typing though.  I type homeopath which actually shows me all of the search results for homeopathy. I further type homeopathic which gives me search results for that word.  I finish typing homeopathic remedies which gives me the final results.  I typed one word but I received the relevant results for homeopathy and homeopathic before I received the search results for homeopathic remedies.

I am not sure if this instant search really helps the user that much.  If I wanted results on homeopathy and homeopathic, I would have typed that in.  I am also seeing more local business on my searches.  Google is pointing me to local homeopaths in my area as I type for homeopathy and homeopathic.  This is good if you are looking for a homeopath in your area.

I did another search on kali phosphoricum. I got search results form kali which was not relevant.  I did get good search results from kali phos.  This is pretty much what I needed.  In the future, searches need to be optimized for abbreviated items since instant search will automatically show these.  I finished the phrase to get my final search results.  Once I received the results from kali phos, I did not really need to finish my search.

Google has stated the instant search will not change google pay per click and organic search listings that much.  However, it will be difficult to gauge search rankings since every user will get different results on their search.

Tell us what you think of the google instant search.  Has it made a difference when you are searching for things?  Have you noticed more local results?